Ideal: Conceived in Germany - Made in Germany
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Ideal is a brand of the company Krug&Priester. It was founded in 1951 by Wilhelm Krug and Ludwig Priester in Balingen/South-Western Germany. Krug&Priester started with manufacturing, repairing and trading office machines.
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Within 10 years, cutting machines and document shredders under the brand Ideal became the 2 pillars of the company. By 1998, Ideal was the world's leading manufacturer for professional document shredders and small-format cutting machines.
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In 2014, with the Ideal Health Division, a third division was established which focussed on air purifiers. In 2017, Ideal AP60 PRO was launched - the first air purifier made in Balingen. In 2019, AP40 PRO was awarded "Product of the Year" in Germany.
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Nowadays, Krug&Priester is still a family owned company with head office and production in the small town of Balingen. It has 450 employees world-wide and is represented in 140 countries.
Made in Germany - Committed to the Local Area
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Ideal is made in Balingen, in Germany's beautiful Southwest. The famous impressive castle Hohenzollern is just a few kilometres away.
Krug&Priester is what we in Germany call "bodenständig", deeply committed to the local area. 70% of all parts are from Balingen or from a place less than 100 km away, 90% less than 250 km away. This ensures excellent relationship with partners, close cooperation and in the end superior technical solutions and high quality.
Quality through Technology and Teamwork
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Germany's Southwest is characterised by many, often quite small companies - partly world-famous, partly so-called Hidden Champions. They combine down-to-earth entrepreneurship with traditional craftmanship, teamwork and innovative technology. This is how they achieve high quality and customer satisfaction.
This is equally true for Ideal: Thus, products produced in Balingen have a return rate of just 0.2%.
Sustainable from Product Development to Recycling
What makes Ideal products sustainable? This is a holistic approach including elements such as:
Ideal products
- are designed to be used over many years. Availability of repair material and consumables is guaranteed until 15 years after production stop.
- are produced locally avoiding far away transportation and use low-emission carriers like railways.
- reduce consumption of water, energy and raw materials in production.
- can be disassembled and repaired easily.
- have low energy consumption, even when used 24 hours on 7 days per week.
- can be recycled if they should not be used anymore.
Simple. Excellent.
Ideal products such as the air purifier AP40 PRO avoid fancy, nice-to-have gadgets.
Instead, they focus on the essential customer benefits: Functionality, performance, quality/long life, energy saving, appealing design.
Take Ideal AP40 PRO as an example: Small size, quiet operation, strong cleaning performance filtering out a large variety of pollutants, low energy consumption, good-looking.
Have a closer look
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Air Purifier Ideal AP40 PRO
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About Ideal AP PRO Filters
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